It goes without saying that COVID-19 has caused a detrimental impact on all retail businesses worldwide. The daily routine of going out to shop, browsing along store aisles, and chatting up the checkout counter has been shelved.
For the clothing industry, this hit has been catastrophic.
As of March 24, 2020, over 47,000 well-known store names across the U.S. have had to temporarily close the doors of their brick-and-mortar storefronts.
For as many as 15,000 stores, this move could become permanent.
Businesses are scrambling to reach their clientele while stores remain closed to the public. Companies are forced to adopt new shopping standards as a means to ensure public safety, but some shoppers may be hesitant to ever again venture out into public stores.
This chaos has never been seen before in our lifetime, and the ramifications happening now will create aftershocks that will be felt for decades to come.
A solution is desperately needed.
Enter in e-commerce and curbside.
These options came to the rescue and can be viewed as the industry’s saving grace while COVID-19 persists.
Even more, they may be seen as the new wave of the future.